I hate the term “CGI”. Computer Generated Imagery. I believe it’s one of the reasons why the artistry in our industry is undervalued, because the hard work, vision, and years of skill development required to do what we do gets credited to mindless machines.

Nobody would call a Picasso piece a “Brush Generated Image”. It’s a painting. A brush may have been used but we don’t credit that brush with creating the art. Photography literally means “drawing with light”. That’s a subtle but important difference from calling it a “light generated drawing”. If we credit the light with making the creative and technical decisions involved, then who would value the photographer?

When we dehumanize an action or a person it becomes a commodity, and commodities by their nature are replaceable and can easily be dismissed or destroyed without consequence. Semantics are important. If the language we use doesn’t reflect the human work involved then it is unlikely that employers, clients and consumers will.




What your teachers know is what got them where they are, not necessarily what will get you where you want to go.

They can often talk a good talk, that’s their job, but it doesn’t necessarily mean they’re correct. Learn from them. Ingest and digest all the ideas and information you can from them. Then make it your own. Use that knowledge, let it be the foundations on which you build your career. But don’t ever let it limit you. Learn to recognise and discard all of the crap that may have limited them but don’t let them push it on to you.

Oh, and make sure you learn from folks who actually know what they’re talking about 😉





Traditional animation training places a big emphasis on silhouette. That’s totally understandable for hand-drawn animation where the starting point is to draw the outline of the character. It also makes a lot of sense in terms of screen composition.


This isn’t the 1920s any more though. For an audience watching 3D animation, the volume of the character is so much more prominent and hints so much more strongly about internal structure. The result is that weight is seen and interpreted by viewers in a very different way.


Silhouette alone can be misleading if the body mechanics and gravity involved in the movement are not also understood.




The Second Draft

“The first draft of anything is shit.” Ernest Hemingway

Unfortunately that was true for our website. It just wasn’t up to the level that we think you deserve, which is why we delayed the launch… for many months. A complete re-think was needed on everything we were doing, but that’s just part of the process. If we hadn’t gone through the shit we would not have reached this point where we’re about to launch something we believe will be of huge value to animation and visual effects professionals around the world.

Stay tuned. It’s coming very soon…