“Do not be a magician – be magic!” Leonard Cohen.
As 3D artists, it can so often feel like it’s other people who call all the shots. Hollywood execs, Ad agencies, managers, clients. But they come to us for our expertise, because we can create magic.
Art, whatever its form, can speak to the audience so much more powerfully if it’s not just assembled in a manufacturing plant production line, but created by passionate artists. Those who through their passion can add those subtle details that truly bring their art to life for the audience. Be that.